The people that seek our help are unhappy with the way they look and seek our help to become satisfied and somewhat confident with how they are in their own skin. They’re often insecure, lack confidence and the reason they’re not doing anything about it is the fear of failure and inadequacy
Why then as an industry do we feel the necessity to belittle and make feel uncomfortable the people that seek our help the most?
Every day I see pictures from people in our industry mocking gym newbies, overweight people or just people in general.
Is this to make you feel superior or to reiterate how confident you are about yourself?
Next time as a coach when you feel the need to post a semi clad selfie up perhaps you should question why you do that?
Do you have the same problems that the people you belittle or mock have? You just have an appearance that allows you to mask it better?
Are you also dissatisfied with how you look and seek the compliments of others? The same thing most people are looking for. Acceptance and acknowledgement?
Ask yourself this?
Is a millionaire posting pictures of their wealth to someone who can barely keep a roof over their heads motivating?
Are they mocking and belittling the poor?
Is it such a polar lifestyle or one that seems so far away for many that the aforementioned pictures appear arrogant, selfish and demoralising?
A millionaire who’s been on the breadline who tells their story people can relate to.
Someone overweight who got in shape after struggling for years. People can relate to.
Your heavily filtered, carefully selected pictures of your 10- 20 years worth of hard work to someone starting out?
I’ll let you answer that.
Think about who you are and your role in this industry. Who is your market and the people that need your help the most. For some of you the selfies work but it’s got to come into alignment with your target audience and your personal brand.
Think ‘others’ not ‘you’ and maybe try to relate to people you once perhaps even were.