JOIN TODAY GET FREE PIZZA
I remember the ‘FITNESS INDUSTRY’ up in arms……..
They banned deadlifting and squatting……
They outed individuals wearing crop tops and gym gear that was too revealing……….
They made a point of stating they don’t want bodybuilders in their gyms…..
They made up TV commercials even mocking them……
Once a month they have free pizza night……(They give away about 3 million slices a year)
They have free bagel mornings too…….
They have sweets on the counters…….
They have ‘lunk’ alarms that if you drop weights on the floor an alarm goes off and inevitably you will be banned.
GYM GOERS AND THOSE INTO FITNESS MOCKED THEM, RIDICULED THEM AND SHARED ALL OF THE ABOVE INFORMATION ALL OVER SOCIAL MEDIA.
Someone will undoubtedly skim this post and make some angry knee jerk reaction about them.
Maybe just MAYBE we can learn something from them as a BUSINESS
This is the FASTEST GROWING fitness chain in the US with well over 5 million members.
They target their promotions to the 80% of the Americans that aren’t in gyms whilst the rest of the gym industry tries to battle for a slice of the already avid gym goers attention.
Those who have accepted gyms.
Feel comfortable and non-intimidated by them.
We all give them free publicity promoting the fact they are not like regular gyms and try to remove intimidation and the stereotypical things that would put someone off joining a gym.
They empathise with these people in a very unique way.
Everytime they make any of these claims a lot of the people in the 80% that look up to many of us guys on social media think:
‘Wow that sounds like my kind of gym’
THINK ABOUT IT
Do your socials medias posts set off the lunk alarm?
Are you empathising with those who are intimidated by your service delivery?
Would your imagery be intimidating to the 80%?
Would you be intimidating to the 80%?
Someone in my academy asked if I was going to do branded vests for men. I explained I was reluctant as it’s brand association and one I deep down feel right now is wrong for the ACA.
Are your adverts for your business promoting it’s appeal or is it just a ‘look at me’ kind of deal.
Is your clientele out of the 80% or the 20%?
Could it be aimed at 100% of the population?
Who needs your help more?
Would you frown upon any of your clients having pizza once a month? Would you encourage them to do in a social setting (creating a community)
How much of YOU can the 80% relate too……..
Oh….and this post will get a LOT more traction because of the image.