Sometimes we’re aware of them and other times we’re not. I could tell you of a LOT of my clients that their only downfall was failure to break down these associations.
These are often occasions and really if we look at society and the numbers surrounding these associations is this a BIGGER issue than we think:
120million lbs of candy purchased for Easter every year
58million lbs of chocolate purchased at valentines day (just chocolate)
Brits consume on average 7000cals on Xmas day.
Now before people start, I’m not saying that people shouldn’t have these occasions, what I’m saying is be aware. There is a difference between celebrating something worthwhile and just indulging for the sake of it, take a look at this and read on. People love to excuse themselves in order to create temporal pleasure.
I went to the gym therefore I ‘deserve’ that.
These are national food days in January:
January 1: Bloody Mary Day
January 1: Apple Gifting Day
January 2: National Cream Puff Day
January 3: Chocolate-Filled Cherry Day
January 4: National Spaghetti Day
January 5: National Whipped Cream Day
January 6: Bean Day
January 6: National Shortbread Day
January 7: National Tempura Day
January 8: English Toffee Day
January 9: National Apricot Day
January 10: Bittersweet Chocolate Day
January 11: Milk Day
January 11: Hot Toddy Day
January 12: Curried Chicken Day
January 13: National Peach Melba Day
January 14: National Hot Pastrami
January 15: Strawberry Ice Cream Day
January 16: National Fig Newton Day
January 16: International Hot & Spicy
January 17: Hot-Buttered Rum Day
January 18: Peking Duck Day
January 19: National Popcorn Day
January 20: National Buttercrunch Day
January 20: National Cheese Lover’s Day
January 20: National Granola Bar Day
January 20: National Coffee Break Day
January 21: New England Clam Chowder Day
January 22: National Blonde Brownie
January 23: National Pie Day
January 24: National Peanut Butter Day
January 25: National Irish Coffee Day
January 25: Burns Night
January 26: National Pistachio Day
January 27: Chocolate Cake Day
January 28: National Blueberry
January 29: National Corn Chip Day
January 30: National Croissant Day
January 31: Brandy Alexander Day
Now am sure people don’t indulge in all of them but think about the more common ones:
Cinema – Popcorn, giant drinks and pick and mix
(Nb: They only serve food that is small in size in cinemas and sell HUGE sizes, why? They can validate the large prices but also your neural system is so stimulated visually and audibly that your body fails to recognise when you’re full)
Friday – Cake and Donuts in the office or drinks after work
Hot weather – Ice cream and Cold beers
Funfairs – Hot donuts and Candy floss
Being out with friends every week – eating or drinking what they eat or drink to fit in. We’re largely followers by nature and we like to feel comfortable. Copying our peers creates that.
Being unhappy – Comfort Food
I remember a great quote:
‘If hunger is not the reason you’re unhappy, food is not the solution to fix it’
‘You’re not a dog, stop rewarding yourself’
Kind of epitomise what I’m getting at. People will make ANY excuse to eat some form of high calorie hedonic food every day of the year. If the trade off of health vs short term satisfaction is one you’re prepared to take,cool. I’m not trying to stop anyone, if I want something I eat it, fact is when it comes to a holiday such as pancake day I don’t feel obliged to eat a pancake as I see it as an easy excuse. If I want a pancake I will have a pancake but I’m not having what is largely an obese nation dictate to me what’s right and what’s wrong when it comes to food and I’m not having someone influencing me with the standard ‘it’s only one day’ ‘oh come on live a little’.
Thing is I do intend living….living a lot. I don’t fancy being immobile and unhappy as I can’t play with my kids and gasp for breath climbing stairs. Being told I can’t do things in life as I’m too big or too heavy. Having chronic inflammation and bad joints by the time I’m 50 (unless I’ve bust them up doing fun s***). Taking medication every day and suffering all the associated side effects isn’t fun. Having indigestion and gut issues all your life isn’t fun.
Eating cake or indulgent food every day isn’t living. Celebrating a best friends birthday with a beer, slice of cake and hours of catching up may pass though!
Moderation died a long time ago. Look at a supermarket. A disturbingly high percentage of food in a supermarket is hyperpalatable high calorie indulgent food
‘Everything in moderation’ worked when these foods weren’t readily available. In vending machines in school corridors, petrol stations didn’t have 1000s of kg of candy within arms reach of the queue. Fast food wasn’t available via phone apps and high streets had restaurants not takeaways and convenience food.
‘Change with the times’
Times change and changing with them isn’t always wise. Take the things that change to make life better and embrace them, use them to be successful and live a happy and exciting existence. Power in the world revolves largely around money and times change not always because of progression but by the decisions that make the biggest impact on power.