The importance of frequency.
If you’re a client or coach you need to listen to this.
In my business seminars I always get thrown the question:
‘My client can’t afford more than one session a week’
My answer is:
In the vast majority of times. Don’t take them on.
Most people that ever come to you do so in a capacity that means they’re asking you for your advice. NOT to lie to them or conform with what they say they’ll do. This is a professional exchange of skills.
Let me explain this.
Me and you are going to learn the guitar.
Learning it is a skill. One that must be practiced to get better at it. Agree?
Practicing it must be something that becomes habitual. Something that you do regularly and frequently. Habits can take roughly between 50-350+ days to form depending upon the complexity of it (the 21 days to form a habit was a myth created by the ‘self help’ industry as its seen as an achievable time scale to convince someone to do something. Made it easier to sell you shit).
We both buy 100 one hour lessons at £10 each. A £1000 investment.
You do one lesson a week for 100 weeks.
I do 4 lessons a week for 25 weeks.
We both invest the same money and time into it.
Who is a better guitar player at the end of our respective lessons?
Who is better at playing the guitar faster?
Who gets better results?
Who gets results faster?
Who can, at the end of the process go away continue to practice the guitar habitually, on their own and with a degree of skill in which bad habits won’t form?
You get my point.
Selling a single session weekly to clients is nearly always counterproductive to their goals.
It’s dishonest as a coach to speculate that it will get them the results they desire in the time sensitive scale they want them. You’re doing it so you get an extra ‘session’ payment a week.
Don’t get me wrong there are multiples of reasons that a session a week would be beneficial but I’m talking about the majority, and I mean MAJORITY of your clientele.
Can people afford £1000 and 100 hours to progress very little and ultimately need to continue almost indefinitely to make that investment over and over again.
Maybe just ask them?