Now, one of the issues here may be your inability to deal with your own s***. If you can’t this isn’t gonna help you much. If you’ve already dealt with that you’ll probably laugh at what I write. Maybe even acknowledging the moments when that’s been you.
By default our industry is full of egos (not everyone). It’s an image based industry therefore it tends to draw people who are largely appearing ‘full of themselves’. If they’re not, a few months in the industry and they start to follow suit as they perceive that’s the way to ‘make it’.
It’s also by default full of insecurity (why many of us started training in the first place, me included) so we constantly seek acknowledgement or praise from anyone we can. (perhaps why most of the PT industry is also on Tinder). We want people to tell us how great we look on social media, in the gym or wherever we can.
Due to this PTs approach potential clients on social media, in the gym and anywhere else by telling those people typically how great they are.
Directly or indirectly.
Consciously or subconsciously.
This may be endless pics of your butt, your abs, your amazing dedication to ‘killing it’ or your endless work ethics. All heavily edited from fact of course.
At all points failing to listen or consider the needs of the people we largely deal with. The people with the same insecurities.
PTs largely only approach people to tell them they’re doing things wrong. Never to pass praise or tell someone how great they’re doing.
PTs become the exact reason people are scared to step foot in a gym. Yes you’re THAT person. Especially in commercial facilities. The person in the stringer vest, the person in the gym clique. The person who only speak to other people in shape.
Now, I’m talking here from experience here of dealing with coaches who are unable to make their businesses work. Coaches who can’t understand why the middle aged coach with two kids in the gym is always busier than they are.
I mean c’mon. They don’t even have abs or a tan.
People want coaches they can relate to.
People they want coaches that are all about THEM not themselves.
People want coaches that understand life, not what it takes to be a serial dater with 20 thousand Instagram followers and a loyalty card at the local waxing place.
If any of this used to be you….you’ll laugh
If any of this has remotely hit a nerve you’re probably angry….if you are, trust me. Address things. Your career may depend on it.