What to look for when investing in a new coach.
With the new year upon us, many of you will be looking to invest in a new coach or trainer for either your new resolutions or just a push into a new year.
Picking a coach is a minefield especially in today’s ‘industry’. The invention of social media allows people to create a facade that far exceeds their actual experience, knowledge and application.
“An expert is someone who has succeeded in making decisions and judgements simply through knowing what to pay attention to and what to ignore.” – Edward de Bono
I often like to make the note that a physique is much like owning a car, the more advanced and finely tuned the car is the more experienced the mechanic needs to be. The same applies to a physique and the selection of a coach. The more experienced as a general rule the more you will pay for the ‘mechanic’, By paying more however you’re occasionally wasting not only their advanced abilities but also your money. In the onset from a training perspective, you require a good mechanic, someone who understands the movement, how to teach and put those movements into a structured training program. These should be the prerequisites of a good coach before the experience is earned.
your facility ask the people the coaches are training, get their opinion of them as a trainer. NOT as a nutritional coach. A trainer. VERY rarely will you get a trainer qualified enough to talk about and plan nutrition. If they are their reputation will FAR proceed them.
Google them, find out if they’ve written any stuff, see if there is anything on them as a coach online. If there isn’t anything online don’t fret. You’re looking for info and a website and google rankings doesn’t make a coach. If they have an investor or money to start their business it may be to present themselves as something they’re not. You’re looking for a track record, not a nice website and a large following on social media. Also see how they conduct themselves on social networking, this will tell you a lot about their character and personality.
Look for someone that practices in the gym what they preach. YOU’RE not looking for a nutritional coach here so they don’t need to be shredded or super lean. They need to train and train hard themselves. Being lean is for the most part diet, if they’re shredded again their nutritional prowess should precede them as unlike trainers there are very few good nutritional advisors. Your nutritional advisor you will need in the onset maybe only once a month so invest some good money into a good one. As you progress and adapt things need changed more frequently so as time goes on you will need more contact. By that stage though the investment shouldn’t even be questioned.
If your goal is performance, look for someone who has achieved performance orientated goals either personally and/or with their clients. If your goal is compositional, look for clients achieving goals that reflect your goals. Coaches should have a portfolio of at least a few testimonials (check they’re real people). If they’re nutritionists you would expect some quite dramatic results from their past clients.
Finally, qualifications. These are not the be all and end all. Make sure they’re at least certified trainers as otherwise they’re not even insured. Higher levels of education don’t make coaches better or worse, it means their understanding of the science is clearer. If their only selling point is based around letters after their name make sure you look at everything i’ve mentioned.
Oh and finally, a lot of ‘celebrity’ trainers train these people for free as it gives them a marketing tool. Be wary of celebrity trainers as often they have inflated prices and nothing more than a business revolving around the ‘name’ they’ve coached. A lot of actors and actresses and top level athletes as much as you may not believe it have very little money. Those that succeed have a lot and generally get training free for that reason. Their agents or management will typically act as the broker in such arrangements.
Do your due diligence and get someone you relate to and can communicate clearly with. Ensure their skill set meets your requirements and get stuck in!!!
You can find qualified and experienced coaches through the ACA database.