I remember as a student just avoiding the cash point button that said ‘show balance’. I knew I was broke but i figured if I just ignored it it might just go away.
I remember when I knew I’d done something wrong avoiding going home as I didn’t want to face the consequences.
I remember so many times in my business being aware of things I needed to do. Because they were out of my comfort zone or I had a fear of being judged I didn’t want to do them.
Like that first school play. You’d practiced and got so excited about doing it but even as a child you knew that when it came to game day. You were about to put that performance on in front of an audience, a bunch of people that will judge you. Especially if you get something wrong.
Psychology suggests you can trace that fear you have now to minuscule events in your life in which people judged you, told you, you were no good or even got things wrong. Those events, some of which you may never remember define a large amount of the outcome of your life RIGHT NOW.
Fear of doing something wrong.
Fear of being judged by your peers.
We live in an opportunist world now and one in which putting an audience in that proverbial school hall is easy. So many people in the fitness industry putting all their efforts into filling the school hall. Selling tickets to an event that isn’t happening as they’re terrified of stepping on stage.
Eventually the people get bored as they’re waiting for the main event.
It never happens.
They leave and find someone else selling tickets to a similar performance. If THAT person steps on stage and delivers, the person becomes an annual participant to the event. They now have a customer who has a lifetime value to their business.
You sold them a ticket to YOU. You performing your coaching role. You just didn’t perform.
You won’t write anything informative and show it to your audience…….
You won’t video anything informative and show it to your audience…..
What if they don’t like it?
What if you’re wrong?
What if someone questions your information?
If they didn’t like it it’s not relevant and didn’t bring any value to them. Make it relevant.
Make sure you can back up what you say. If it’s your opinion say what it’s based on and why. Cover your back.
If someone questions it it leads to discussion. Discuss.
If you can get an audience you have something of value people are looking for.
Maybe you just need a pep talk.
Maybe you just need to suck it up and run at it head on.
Maybe you just need to know you’re of value to people. YOU ARE. I know that. Why?
Because I know my audience. I know the type of person that’s got to this last sentence.
Get on with it!!!!