I’ve been in the industry 20 years and very much keep my ear to the ground with who’s moving, shaking and actually making an impact in the industry. I also work alongside some of the largest companies in the industry. Some of my close friends are some of the biggest industry influencers and those who are actually making a very handsome living within this industry of ours.
These people who are offering you ‘financial freedom’ are largely lining their own pockets off your desperation to ‘make it’. They’re dangling a carrot that sadly a large chunk of our industry is biting. This is why you see more and more of these cowboys.
Lesson 1. I made you click this link as I want you to read it. You were drawn by the prospect of some secret or formula I was going to teach or share.
They do the same to you.
People are getting rinsed for huge amounts of money and then feel foolish so don’t jump back on social media to tell people this and of course they wouldn’t. It’s embarassing knowing you’ve just been conned.
I’m in this industry to help people. I used to help clients and now I help coaches. I have a policy within the work I do now that if people aren’t getting value from it or seeing a return on their investment they can cancel at anytime and I’ll even refund them for the time they’ve remaining. That simple. There is no monetary guarantee of what you’ll make. That’s down to you and your willingness to work.
I’ve been a coach you see.
I’ve struggled to pay bills whilst working long hours.
I’ve struggled to improve the quality of my life.
I’ve been in massive debt from living a relatively simple life.
I’ve been unable to get a mortgage
Unable to afford a car
Unable to feel comfortable I could raise a family and give them the life they deserve.
I’ve been through all of that and I don’t want anyone else going through that if I can help it and I hear more and more stories of people blowing thousands of pounds on these ‘gurus’ or ‘metors’ and getting f*** all back.
So here is a short survival guide.
1. Be wary of the vocabulary. A lot of it is generic and it’s a pyramid type thing. They pay for a business ‘mentor’ who teaches them how to sell to YOU, not bring anything of value. Simply get your attention with ads, nurture you as a lead then sell to you. The issue being the high earner is them not you. They teach them to package something up that looks wonderful yet is the most generic business advice you’ll ever get.
They will us catchy and emotive headlines outlining your needs and touching on how you feel. The list I put above is honest and true but they will tell you the same kind of things to try and relate to your struggles.
They will use words and phrases like, financial freedom, less stress, high income, more clients, leads.
This is business and this is good business practice in many respects but when it comes to the sale what are you actually being drawn to buy. If it’s of huge value great. In most of these cases it isn’t. It’s based on false and misleading promises.
2. Do your homework.
Google them, look for track records, speak to former clients directly, ask them for proof of results and of their own financials. If their company exists on companies house you will be able to view a lot of this stuff. If not they should be open to letting you see.
In some cases call or email and see how easy it is to get time with them. Generally a sure fire indicator if they’re busy or not.
I google a lot of the people in the pop-ups I get on social media and VERY FEW have any credentials whatsoever. Literally NO experience or case studies of results.
3. Are they transparent?
Do they have direct contact details, an address of trading. Are they accountable.
There are some huge fitness and business expos throughout the world every year. Are they present or do they avoid groups of people or individuals through fear of confrontation.
People who steal from others or con them typically hide from public view.
4. What are their guarantees and what do you need to pay for upfront. If there are any doubts NEVER exchange large amounts of money at a time. You want to know deliverables. What are they going to promise you long and only accept an ongoing review of this with a get out clause should they not be fulfilling what they promise.
Sadly most of these people ARE con artists. They turn up, take a large amount of money of vulnerable and desperate people then disappear. Social media allows them to reach you and target you. There are however some great ones out there doing commendable and reputable work.
Do your due diligence I implore you!!!